Rather, think of the process as a cycle of data access, discovery, exploration and information sharing. Business analytics and business intelligence are inclusive of prescriptive and predictive analytics practices, which help advise decision-makers on potential future outcomes. Both BI and business analytics solutions enable stakeholders to make better decisions, and these should be viewed as complementary to one another. BI platforms are expected to have dashboarding, ad hoc reporting and data visualization capabilities. To stay competitive, business intelligence systems are integrating machine learning and AI. Business intelligence can help companies make better decisions by showing present and historical data within their business context.
To be useful, BI must seek to increase the accuracy, timeliness, and amount of data. Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.
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