The Marketing Practice Based Dissertation provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a c… In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. Management Analysis seeks to develop and enhance the basic mathematics and statistics knowledge and skills that are relevant to decision making in organisations.
Graduates of this programme are likely to opt for careers as marketing specialists in multi-national corporations or small-medium enterprises or create their own marketing firms. Our recent graduates have gone on to work for various organisations around the world including Apple, Louis Vuitton and Nielsen as well as charities and marketing agencies. If you’re an international student interested in working in the UK after your studies, the careers team works closely with Durham University’s Student Immigration & Financial Support Office to provide you with information related to immigration. Their advisers are dedicated to helping our students understand the requirements and restrictions of their visas during their studies and can provide limited advice on post-study visa requirements.
Undergraduate degree at 2.1 level or above, or international equivalent.See international entry requirementsApplicants from any academic background are welcomed. Prior formal study of quantitative subjects is not required, but students must come prepared to engage with quantitative topics such as statistics and data analytics. The MSc Marketing is your gateway to a thriving professional career in marketing. Our perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help you to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track your career by offering outstanding and comprehensive training to graduates from non-marketing disciplines. Our PhD Management Studies attracts a diverse range of students exploring issues across marketing and management.
His research interests are mainly in the area of business marketing, supply chain management, and business strategy. This module takes a critical approach to Brand Management, reviewing key concepts through case studies. In so doing, it approaches the field of branding through global and comparative perspectives while interrograting key concepts through intercultural vantage points.
We’ve a thriving international community with students coming here to study from over 100 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences. This class focuses on exporting, the market servicing mode most commonly adopted by small to medium sized enterprises and firms in the early stages of internationalisation. The class covers both export strategy and export management issues and examines the latest research in export marketing. Services represent more than a quarter of all world trade and the world market for services is growing at more than twice the rate of the product sector. Over the past two decades, academics and practitioners have become aware of the need to adopt a different emphasis when marketing services rather than products.
If you are studying on a programme of more than one year’s duration, the tuition fees for subsequent years of your programme are likely to increase each year. The way in which continuing students’ fee rates are determined varies according to an individual’s ‘fee status’ as set out on ourfees webpages. The overall aim of this module is https://www.wikipedia.org/ to develop an appreciation and understanding of consumer behaviour from both managers’ and consumers’ perspectives, building on current research in consumer behaviour and the social sciences generally. This module will equip you with the qualitative skills that will enable you to understand, interpret and commission consumer research.
Compulsory modules will give you a thorough grounding in the theory and practice of marketing. Your A level results will determine which core or compulsory modules you’ll need to take. Our MSc Marketing will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities. We break down the difference and benefits of our Marketing and Digital Marketing Masters courses to help the choice a little easier. Descriptions of the individual modules are given in full on theBusiness School postgraduate module list.
If you fail to provide evidence of having satisfied the requirements for the programme you are liable to be withdrawn from the programme. To produce an ID card, we need a recent photograph of you that is not obscured and is a true likeness. We will either ask you to send us/upload a photograph in advance of enrolment or take one of you at the point of enrolment. The photograph will be held on our student records system for identification purposes by administrative, academic and security/reception staff.
For the dissertation option, you will conduct an independent academic research project. You will be assigned an academic supervisor to help you to develop your https://www.treadmillsandellipticalmachines.com/ plan for the client or your independent academic dissertation. This module provides you with the opportunity to engage in an activity as a volunteer in a social enterprise or charity.