Marketing Qualifications, Training And Membership

Primbondh/ October 23, 2022/ marketing

However, due to the number of different grading scales in use, we ask that you upload a copy of the grading scale used by your institution, along with your transcript, when you submit your application. If you can’t see your country in the list, please contact our admissions team for advice about your specific entry requirements. Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing. You will develop key skills and work with employers from the start of your course. 54-acres of beautiful parkland Learn about our stunning campus, which helps us provide a close-knit community for our students and an inspiring environment in which to study.

The aim of this module is to introduce students to social media, a relatively nascent yet vibrant field of contemporary marketing research and practice. The module seeks to evaluate how social media can be harnessed for marketing purposes and consider the role that social media can have in the co-creation of brand meaning. The module will explore key concepts of online communities and the co-creation of value, as well as seeking to understand how social media can be used as part of an integrated brand management strategy. Social media platforms such as gaming and mobile will be examined, as well as the role of electronic word of mouth in creating meaning and identity for brands.

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. Students applying for courses starting in September will be made offers based on the latest UCAS Tariff. If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band when you start the course is essential. English language tuition, delivered by ourBritish Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

This includes the development of individual non-cognitive intelligence; digital proficiency; and cultural intelligence. The main aim of this module is to familiarise you with the qualities required to identify, secure and retain graduate employment in the dynamic and customer centric industries of Hospitality, Events and Tourism Management. You will gain an understanding of the skills essential to working in the HET Industries to impact positively on the customer, ways of building relationships with customers and influencing positive experiences for the customer and business.

This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment. This programme prepares you for a career in a variety of areas, including advertising, marketing and public relations. We are a leading UK business school with internationally recognised accreditations.

In this module, you will better develop an understanding of marketing as both a principle and a job function. You will explore the methods and principles of marketing research and in particular the role of research in supporting innovation, marketing planning and strategy. The module will introduce you to the key elements of the marketing communications’ mix , examining their role and significance in developing and managing brand identity and equity. This module will give you theoretical and practical insights into the behaviour of buyers in both consumer and business-to-business markets. You will also explore the way in which marketing relationships are developed and maintained. We’re leaders in marketing education, committed to producing top quality graduates and internationally excellent research that’s useful to our students, practitioners and policy makers.

Whatever direction you go in, our Careers and Student Employability team will provide practical support – and you can use their services even after you’ve graduated. The module aims to enable you to develop an understanding of the basic economic concepts, theories, ideas and tools and their real-world application. Our graduates have an excellent track record over many years of finding marketing, market research and management positions, reflecting our reputation as a leading centre for marketing teaching and research. At Aston University we are committed to supporting the most talented and hardworking students to achieve their potential by providing a range of scholarships to help lower tuition and living costs.Find out more about our scholarships here. The United Kingdom government has confirmed that European Union , other European Economic Area and Swiss nationals commencing academic courses in England from August 2021 will no longer be charged the same tuition rates as Home students. Accreditation is a stamp of quality and prestige for a business school and its programmes.

Share this Post