• Enable students to develop effective IMC campaigns in both Business to Consumer and Business to Business contexts. Mapping and analysing patterns of change in innovative industry practices through the transformation of key sectors and enterprises. It will explore the sustainability context, and how business practices will need to evolve to reflect the realities of operating within http://www.dpvlib.org/ a globalised trading system that is striving to apply sustainability principles. The aviation and travel industry has a huge number of interdependent factions within it and this leads to vast operational complexities. • How to select the relevant communications tools and develop a fully integrated marketing communications campaign and how the plans are controlled and evaluated.
- We may accept your English language grade from the Norwegian Vitnemål fra den Videregående Skole if you achieved 3 in English.
- It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues.
- You’ll attend lectures, seminars, workshops and other programme level teaching with small group sizes and a supportive learning environment to support you in achieving your full potential.
We partner with the Chartered Management Institute so you can graduate with an extra award or certificate for your resume. Network with fellow coursemates from across the world and benefit from unique access to Bloomberg data in our state-of-the-art Financial Markets labs. Take care to use the correct UCAS code – it may not be possible to change your selection later.
You’ll attend lectures, seminars, workshops and other programme level teaching with small group sizes and a supportive learning environment to support you in achieving your full potential. You will be supported throughout your degree by your module leaders, tutors, personal tutors and our wider learning and teaching support such as the 301 Academic Skills Centre. Our multidisciplinary approach means that you will learn practical skills to help you land the right job, as well as gain the rigorous academic knowledge that you require to progress throughout your degree.
Holders of the Apolytirio with a minimum overall score of 18+/20 plus 2 GCE A levels will be considered for entry to the first year of our undergraduate degree programmes. The Apolytirio + 1 A level may be considered at the discretion of departments, if high grades and required subjects are offered. The module introduces students to some of the key themes and perspectives within a number of different subject disciplines within management. Through a series of 4 two-week ‘packages’ the module will introduce students to key issues within marketing, sustainable development, operations management and strategic management. The module is designed to help students to start to identify the interconnections between the different disciplines within management and to see how differing perspectives tackle key contemporary challenges. The module will be delivered through a series of 2-week subject ‘packages’ by experts in the different disciplines.
Students undertake a qualitative and/or quantitative piece of empirical research and produce a dissertation at the end of the process. This course provides them with an opportunity to develop a range of generic and research-specific skills including critical thinking, argumentation, writing, time management, review of literature, research design, and data analysis. This course provides students with an overview of the underpinning concepts of marketing, and the requirements for the development of a market oriented organisation.
The unit explores meaning-making as a negotiated arena in which we, as human beings, draw on deep-rooted assumptions and expectations. Second, the unit aims to enable students to communicate more effectively in organisational contexts, in their future roles as managers, consultants or researchers. More broadly, the aim is to develop students’ ability to learn and manage their own learning, and to encourage effective time management and personal resources planning.
In this module, we shall consider how and why the ‘enterprise culture’ has become such a popular phrase for individuals, organisations, communities and governments alike. This is done by examining the various historical, economic, political and social assumptions about the nature of enterprise and entrepreneurship. As organisations must innovate to meet the challenges of economic uncertainty and global competition, they’re looking for managers with adaptable skills to help them succeed. A good grounding in commercial awareness and the leadership skills that business and management qualifications develop is becoming more valuable to employers. Whether you’re seeking entry into the world of business or looking to progress your career towards a management position, our business and management courses have much to offer you.